The Ford F150 Lightning electric pickup truck already has 130,000 orders and is a great success for the company.
Ford announced that the number of pre-orders for the F150 Lightning electric pickup reached 130,000. Recall that on the first day after the announcement of the new product, 20,000 orders were collected, on the first day - 44,000 already. By the end of July, the number of pre-orders was 120,000. , and in August it increased by another 10,000. Compared to the Tesla Cybertuck, this is, of course, minuscule, but for Ford this level of pre-orders is a great success. And that's why.

The fact is that the company's production capacity is limited. Mass production of the Ford F150 Lightning will begin in the middle of next year, but the company plans to produce only 15,000 electric pickups by the end of 2022. The 2023 target is already bigger, but still small: 55,000 vehicles. 80,000 F150 Lightning is slated for release in 2024. It turns out that the current volume of pre-orders practically covers the entire production plan for two and a half years in advance. In 2025 alone, production of Ford's electric pickup trucks will increase significantly - to 160,000 a year, but by then the company should have already unveiled the second generation of the F150 Lightning.

Source: World-Signals News